About Us

KOREN Visual Solution (Est. 1997): Experts in visual merchandising and retail design

Koren Visual Solutions is one of Israel’s leading retail design companies. We specialize in the design, planning, development, manufacture and installation of retails spaces and innovative POP displays. We have over a decade of experience and have designed more than 2000 stores and points of purchase for leading local and international brands and retailers.

Our Goal

Our goal is to maximize our clients’ sales through the planning and design of points of purchase, to create an extraordinary shopping experience and to optimize brand implementation.

We have achieved impressive growth figures in retail spaces that calculate revenue per meter/foot; in certain categories we have generated some of the highest sales figures. Many of our projects have been professionally assessed and have demonstrated that our approach can increase sales dramatically.

What we do

We have a deep understanding of customer behavior, brand implementation and the operational aspects of points of purchase in different areas.

We offer a complete range of services, from formulating retail concepts, planograms and architectural guidance to commercial interior design, innovative display solutions, and POP displays. 

For many years we've designed and produced innovative display solution for different brands and POPs. We've obtained vast understanding of customer behavior, brand implementation and the operational aspects of point of purchase in different fields.

Our company is able to provide turnkey projects, from the initial retail concept to planograms, shelving systems, display solutions, furniture and decorative elements, signage and graphic areas.

Our recent projects include supermarkets, retail chains and independent stores, retail and commercial spaces, a visitor center, health clubs, retail stands, display fixtures and more.

Environmental Responsibility

Recently we're busy learning the environmental impact of retail spaces (especially supermarkets), and implementing sustainable design thinking combined with green materials in our projects. We did a basic training to all stuff members in "cradle to cradle" design thinking, built a special material library for shops interior, and joined the ILGBC

A lot is happening all over the world at food retail chains to reduce food waste, plastic and packaging, green building methods in supermarkets etc. We're trying to enhance that knowledge to our customers (see Lior Koren's lecture at the last retail 2020 convention). There's a lot to be done at energy saving, waste and packaging reduction, food waste, providing customers with product's info, better display systems, etc. We will be happy to develop together sustainable interiors and display solutions to create healthier and better shops.

Lior Koren | Owner and CEO

Lior is a graduate of the Holon Institute of Technology, one of Israel’s leading design colleges.

Lior’s technical understanding, inventiveness, commercial acumen and bold thinking are evident throughout his work.  His sense of humor and pursuit of design perfection are evident throughout  the company’s projects.

Lior recently joined the staff of professional writers for the “Doing Business” section of The Marker, Israel’s leading business and finance newspaper.

Lior often attends professional conventions as an expert presenter for sessions on retail design for entrepreneurs and retail chain owners.

About the Koren Team

Koren Visual Services has about twenty employees, most of whom are graduates of design colleges.

Our team includes architects, interior designers, industrial designers, graphic designers, planners, project managers, and an installation crew.

We believe that combining each employee’s specialized knowledge and expertise leads to more comprehensive and successful projects, leaving nothing to chance.

Lior Koren
Lior Koren
Presenting at the 8th annual Convention of Malls and Retails. Photographer: Itzik Biran
Israel Star winner in the 2020 Competition, held by the Israeli Institute of Packaging & Design
Israel Star winner in the 2020 Competition, held by the Israeli Institute of Packaging & Design
Shuk Ha'ir, Modular gondola head with changing display
Israel Star winner in the 2016 Competition, held by the Israeli Institute of Packaging & Design
Israel Star winner in the 2016 Competition, held by the Israeli Institute of Packaging & Design
"AVAVA" cosmetics - concept shop design
Israel Star winner in the 2013 Competition, held by the Israeli Institute of Packaging & Design
Israel Star winner in the 2013 Competition, held by the Israeli Institute of Packaging & Design
For the Design of Zim Centers outdoor retail stands.
Israel Star winner in the 2011 Competition, held by the Israeli Institute of Packaging & Design
Israel Star winner in the 2011 Competition, held by the Israeli Institute of Packaging & Design
For the new retail concept for Hazi Hinam's checkout area.