Hazi Hinam | Checkout area
The space looks impressive and provides the customer with an experience, but its success was that the design accounted for the position, placement and angle of every type of product, as well as the background and lighting, which led to dramatically increased sales in the checkout area. Detailed design alongside a focus on every detail of the display fixtures is critical in stores jam-packed with products like kiosks, pharmacies, food stores, etc.
The new concept was proved to be very successful and was implemented theoughout the other stores of the chain.
It also won the "Israel Star" price for innovation, in the 2011 Competition.