Yediot Ahronot | Magazine Stand
A stand and display fixture for Yediot Achronot newspapers and magazines in the Ben-Gurion Airport. The stand’s double display can be folded to save space when the store is closed. The front of the stand is closed to prevent theft and only the retailer can physically access the merchandise.
A kiosk sales counter branded for the Yediot Achronot newspaper. Built-in compartments were designed on the upper part of the counter’s upper for newspapers and spaces for magazines were built into the front of the counter, all of which are easily accessible to the customer. The newspaper’s brand was placed on every external surface of the counter to make it stand out. This is a great example of maximizing the use of “dead space” and focusing the retail space to promote a brand.