IKEA | Swedish food shop
Design and implementation of the Swedish food shop in the Jerusalem branch, Israel.
The shop is a 110 sqm area, located near the exit. The local concessionaire decide to make an effort to make the great choice of quality Swedish food more appealing to Israeli costumers by differentiate it from the rest of the shop.
The targets was to attract more customers, create a unique shopping experience, and increase purchase volume. The new layout includes a wall attached display shelving with implemented refrigerators and tasting positions, display stages, and front facade creating a distinctive appearance from the shop.