The Yashir Group markets and supplies electrical equipment and materials to industry, electrical contractors and to private customers.
Recently, the chain underwent rebranding, which included the decision to incorporate brand values into the stores themselves, both in the renovated and the new stores. In cooperation with Koren Visual Solutions, five branches have successfully completed renovations. Unique display fixtures were designed to help achieve a uniform look and improve the chain’s visibility. A great deal of attention was paid to increasing the variety of products on display, to create a pleasant and efficient work environment for employees at the sales counters and for customers to orient themselves. The chain’s owners have reported a significant increase in sales as a result of the renovations and upgrades.